About Me
"Bloom where you are planted."
¡Hola, hola! My name is Magnolia Borbon, but you can call me Magno. I am originally from the Dominican Republic, an enchanting Caribbean island that has brought so much joy and culture to many who have had the pleasure of visiting. With over 3 years of professional experience in the industry, I have established myself as a leader in both digital and traditional marketing practices. I'm highly organized, creative, and detail-oriented, and I have a talent for creating unique and innovative campaigns.
My primary passion is developing marketing experiences that are engaging, powerful, and connect with people. I believe that stories and their ability to resonate with individuals are essential to the success of any brand. When I'm not working, I'm dancing to the rhythm of Latin music - it's in my blood! If you're ever feeling adventurous, come join me on the dance floor!
— Lead the execution of a $1.8M Direct Mail business.
— Created marketing campaign assets for Direct Mail from concept to print production, contributing to the execution of over 2.5 million mailers since 2020.
— Uncover potential product opportunities, pinpoint product issues, and create solutions that inspire users to foster relationships and initiate interactions.
— Utilize data, algorithms, research, and market analysis to develop product strategies and roadmaps that are in line with the organization's overall objectives.
— By keeping track of the progress of new tasks, projects and product launches on Asana, I made sure everything occurred as scheduled and with complete accuracy.
— Worked with the email marketing team to create 12 eCommerce email cadences consisting of over 300 templates that have generated $1.4 million dollars in sales.
— Designed over 1,800+ email templates utilizing a new modular system in order to improve the core email products.
— Created marketing assets for our digital products Facebook and Google.
— Created company branded assets including icons, case studies, internal marketing, and promotional collateral.
— Designed layouts for both digital and print media that preserved brand standards for more than 25 different OEM brands, maintaining a compliance rate of 100%.
— Generated dynamic animations and graphics for social media and email marketing.
— Designed promotional and marketing materials for print media.
— Adhered to brand guidelines and completed projects according to the deadlines.
— Gathered assets and retouched/manipulated images as needed.
