DataClover
DataClover provides comprehensive marketing and software services for the automotive industry, using digital and traditional advertising to promote scheduling and digital plans.
DataClover is a unique marketing company that specializes in the automotive industry. We combine digital and traditional advertising with an innovative software solution to introduce eCommerce capabilities. With this cutting-edge approach, we are able to offer our clients the best of both worlds when it comes to online and offline marketing.
By leveraging software technology, we are able to create dynamic campaigns that target specific audiences and drive conversions. Additionally, our software solution allows for easy tracking and analytics of the results of the campaigns, giving our clients the data they need to adjust their strategies and optimize their return on investment. With our combination of digital and traditional marketing, DataClover is able to provide a powerful solution for businesses looking to grow their online presence.
We crafted 12 eCommerce-oriented email cadences, which included more than 300 templates. This generated a total of over $1.4 million in sales, by informing customers of the advantages of our customers prepaid maintenance plans and service bundles.
A series of animated videos were crafted for Facebook, designed to encourage customers to explore the dealership's eCommerce website as well as take advantage of their streamlined scheduling system.
A series of Google ads were created to encourage customers to visit the dealership's eCommerce website, purchase prepaid maintenance plans, and receive special discounts.
DataClover's direct mail business has been a major success, bringing in more than $1.8 million in sales annually. Our customers can customize each piece to fit their brand, while our talented designers make sure the final product is true to their identity. Every month, new mailers are created to attract new customers and motivate them to take advantage of the dealership’s services, maintenance plans, or participate in any special sales or events they may be offering.
Each product provided customers with a Call-to-Action (CTA) that directed them to the eCommerce platform DataClover had developed for the dealerships. On this platform, customers could access additional information, explore various plan options, complete the purchase of plans, schedule services, and more.
